William J. „Bill” Simmons III (born September 25, 1969) is an American sports columnist, analyst, author, and podcaster. Simmons first gained attention with his website as „The Boston Sports Guy” and was recruited by ESPN in 2001. At ESPN he wrote for ESPN.com and hosted his own podcast on ESPN.com titled The B.S. Report. Simmons is known for a style of writing characterized by mixing sports knowledge and analysis, pop culture references, his non-sports-related personal life, and for being written from the viewpoint of a passionate sports fan. Simmons also has created numerous internet memes, most notably the Ewing Theory (though he claims he did not come up with the idea ) and the Manning Face. In 2015, ESPN announced that it would not renew Simmons’s contract, which expired in September 2015. Shortly thereafter, Simmons’s online magazine, Grantland for which he served as editor-in-chief, was shut down by ESPN.