Siddhartha Vijay „Sid” Mallya (born 7 May 1987) is an Indian-American aspiring actor who was raised primarily in Britain. He is the son of Indian Businessman Vijay Mallya, the chairman of UB Group (an Indian conglomerate that is primarily in the alcoholic beverages business), and the grandson of Vittal Mallya, who was the company’s previous chairman. He has been an online and television host and male model, and is pursuing a career in acting. He registered with the Screen Actors Guild as „Sid Mallya”, saying he chose the stage name to try to avoid being typecast in stereotypical roles. He has appeared in a film entitled Brahman Naman and is expected to appear in another entitled Homecoming. He has also worked as director of the IPL cricket team Royal Challengers Bangalore, which is owned by his father, and as a marketing manager for Guinness (a product of Diageo, a large drinks company closely tied to his father’s business).